Food companies are reconsidering their use of artificial ingredients, influenced by Secretary Robert F. Kennedy Jr.'s 'Make America Healthy Again' movement. Chobani's founder, Hamdi Ulukaya, supports reducing such ingredients but warns of the backlash that can arise. He cites Chobani’s experience with oat milk, where removing dipotassium phosphate led to consumer complaints about reduced foaming quality. Ulukaya's comments underscore the complexity food companies face in balancing health improvements with customer expectations.
Chobani's founder noted that removing certain artificial ingredients forces food makers to confront tough decisions, balancing customer satisfaction with the desire for healthier options.
Secretary of Health and Human Services Robert F. Kennedy Jr. has emphasized the need to reassess artificial ingredients, citing it as a central goal of his 'Make America Healthy Again' initiative.
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