The ACSI Restaurant and Food Delivery Study 2025 analyzed customer satisfaction across major full-service and quick-service restaurants in America, noting that McDonald's ranked lowest with a score of 70, a decline from 71 in 2024. The survey assessed factors such as order accuracy, app quality, food quality, and staff courtesy among 16,381 respondents. Despite industry scores remaining stable, McDonald's struggles were further highlighted by a 3.6% decrease in U.S. comparable store sales and a 3% decline in overall revenue, underscoring difficulties in retaining customer satisfaction.
The 2025 ACSI Restaurant and Food Delivery Study reveals that McDonald's ranked last among quick-service restaurants, with a score of 70, indicating declining customer satisfaction.
Despite the overall quick-service industry maintaining its score from 2024, McDonald's saw a decrease in its score, reflecting ongoing challenges in meeting customer expectations.
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