Toyota ranks first in the UK automotive sector for customer service and trust, achieving a score of 83.6 in the July UKCSI. The Toyota Fanatics UK advertising campaign highlights exceptional aftercare service. Of 278 organizations measured, Toyota excelled in emotional connection, customer ethos, and customer experience. Most notably, it showed the highest scores in helpfulness of staff and customer interaction preferences. The survey results suggest customers are likely to recommend Toyota and repurchase vehicles, reflecting strong relationships cultivated by its customer service efforts.
Toyota is the highest ranked organisation in the UK automotive sector for customer service and trust, achieving a score of 83.6 out of 100.
Toyota was the highest scoring auto company for emotional connection (85), customer ethos (84), and customer experience (83.5) in the UKCSI.
The results indicate a strong likelihood of customers recommending Toyota and a high likelihood of repurchasing their vehicles.
Rob McKendrick stated that the customer satisfaction reflects the tremendous efforts made by Toyota's centres in the UK to 'Go Beyond'.
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