The American Customer Satisfaction Index (ACSI) revealed a significant 4% drop in user satisfaction for cell phones, marking a decade low of 78 out of 100. Apple and Samsung remain the top brands despite a slight decline. Performance remains a critical factor for users, overshadowing the desire for advanced features. Notably, users with 5G-enabled devices reported slightly higher satisfaction. Meanwhile, AT&T Fiber continues to lead in fiber satisfaction, while the focus remains on fundamentals like battery life and call quality for sustained customer contentment.
"Brands keep racing to add new capabilities, yet customers still judge smartphones by the fundamentals."
"Only when companies strengthen the essentials - battery life, call reliability, and ease of use - does innovation truly deliver lasting satisfaction."
Collection
[
|
...
]