The Spectacle of a Boxing Match in Times Square
Briefly

In a bid to reaffirm boxing's significance, promoters held matches in the bustling environment of Times Square. Eddie Hearn, an English boxing promoter, initially questioned the feasibility of staging such an event but ultimately recognized its potential for significant global exposure. Even established figures like Oscar De La Hoya were uncertain about practical details, including how fighters would enter the ring, reflecting both the novelty and ambition of the undertaking in a space known more for tourism than for sports.
Eddie Hearn, a second-generation boxing promoter, mentioned he was initially skeptical about staging boxing in Times Square, but eventually recognized its potential for global exposure.
Oscar De La Hoya expressed uncertainty about operational details such as fighter entrances, humorously suggesting they 'might come out of the Starbucks Coffee'.
Read at The New Yorker
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