Von Dutch has launched 'Von Dutch Loves', a new initiative that aims to evolve the brand's image from solely a fashion label to a lifestyle brand that celebrates music, nightlife, and underground culture. This summer, they will debut their efforts at major music festivals, including the Sónar Festival, partnering with various artists and events to foster community engagement and creativity. The initiative emphasizes Von Dutch's rebellious spirit while aiming to connect with new generations through innovative collaborations and events.
"Whether it's a pop-up at a music festival, a collaboration with an iconic club, or creative project with a DJ we admire - Von Dutch Loves is our playground to create, connect, and celebrate the culture and communities that inspire us."
Von Dutch solidifies its status as a true lifestyle brand - one that goes beyond fashion to foster a community and movement, staying true to its roots while embracing new generations.
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