Netflix is entering the video podcast market, spurred by the format's growing popularity as listeners increasingly seek visual content. Co-CEO Ted Sarandos indicated during a recent earnings call that the distinctions between podcasts and talk shows are fading, with audiences desiring to watch their favorite shows. Data shows YouTube leads the podcasting space, attracting the most listeners. Netflix aims to support creators with its superior monetization model, promising to help them reach wider audiences and take on more ambitious projects as the platform broadens its content offerings.
Amid the rising popularity of video podcasts, Netflix plans to integrate this format into its platform, asserting its position in an evolving media landscape.
Netflix co-CEO Ted Sarandos highlighted that the lines between podcasts and talk shows are blurring, suggesting a growing trend toward video content.
As viewership trends shift, YouTube now captures the most podcast listeners in America, prompting Netflix's move into the video podcast market.
Sarandos emphasized Netflix's unique monetization model for creators, aiming to support premium content and bold storytelling in the podcasting space.
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