"The latest radio listenership figures showed exceptional growth in the audience for Lyric FM. It increased its share to 3.1pc from 2.5pc, the kind of jump which is regarded as freakish by those in the radio audience percentage jump game."
"It's especially interesting because in many ways Lyric FM hasn't changed. At least it hasn't changed for the worse, which sometimes can get you more listeners than the better stuff. No, I believe it is the world that has changed."
Radio listenership figures show exceptional growth for Lyric FM, with its audience share increasing from 2.5pc to 3.1pc. Such an increase is regarded as a freakish jump by those who track radio-audience percentage changes. Lyric FM's output has not notably changed and has certainly not declined in quality. Stations that do not worsen can sometimes attract more listeners than stations that improve. The observed audience growth is attributed to broader changes in the world rather than to internal changes at Lyric FM.
Read at Independent
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