The article discusses the growing trend of 'going direct' in public relations, particularly among tech startups. This approach allows companies to communicate directly with customers via social media, bypassing traditional PR channels. The impact of AI on this trend is highlighted, with emerging practices aimed at enhancing brand visibility in AI-driven search environments. The article references insights from an interview with Scrunch AI CEO Chris Andrew and examines how brands are adapting to the evolving landscape of communication and information access.
The trend of 'going direct' in public relations allows tech companies to communicate their narratives directly to customers, bypassing traditional media.
AI's evolution is amplifying the direct communication trend, prompting brands to focus on their visibility in AI-driven search environments.
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