"Podcasting has never been bigger. It's credited with helping shape the presidential election. Big Tech is coming for its piece of the pie."
"When you add video, you really open the door to the brands you can show. The rise of video pods has even led to debate over the question: How do you define a podcast, anyway?"
Morgan Absher's journey from aspiring occupational therapist to successful YouTube personality showcases the transformative power of video podcasting. After COVID-19 disrupted her original plans, she created "Two Hot Takes," leveraging the medium to enhance audience connection and attract advertisers. Video podcasting, now a preferred format among audiences, is reshaping the industry landscape, providing new opportunities for creators and redefining traditional podcasting standards. As platforms like YouTube dominate podcast consumption, the growth of video in this space is prompting discussions about its definition and expanding career prospects for many.
Read at Business Insider
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