Social media beats TV as top American news source for first time, study finds
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Social media beats TV as top American news source for first time, study finds
"For the first time, the proportion of Americans turning to social media for news surpassed traditional platforms, such as TV, indicating a significant shift in media consumption."
"Researchers surveyed nearly 100,000 people, and the data reveals that social media usage for news reached 54%, overtaking television's 50% and online news sites at 48%."
"The rise in social media as a news source is rapid in the US due to a fragmented media landscape and insufficient adaptation by major publishers to video-first platforms."
"AI chatbots, despite being a small source, show significant interest among the younger demographic, with 15% of users under 25 turning to them for news."
The 2025 Digital News Report by Oxford's Reuters Institute shows a historic shift in how Americans receive news, with social media surpassing traditional TV as the primary source. The report's survey of nearly 100,000 individuals from 48 countries found that 54% of Americans now rely on social media for news, compared to 50% who turn to TV and 48% to online news sites. Print media has drastically declined from 47% in 2013 to just 14% in 2025, while AI chatbots also gained traction among younger demographics.
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