""Perimenopause" is the term for the years leading up to menopause, a time when women may experience symptoms like changes in their menstrual cycles, moods, sleep, and more, symptoms that, traditionally, haven't been widely spoken about (and can vary considerably from person to person). I know I brought up Labubus, but that doesn't mean I think perimenopause is a trend-its existence is a scientific fact, not something that can be switched out for another keychain."
"How did we get here, to the point where almost every day, there's a new trend piece or study about perimenopause, with the Washington Post designing quizzes to test your peri-IQ and McSweeney's running its own, less earnest quizzes? Last year, there was even a hot perimenopause novel. Tech and other types of companies have been trying to stake a claim in the perimenopause space as well, which has resulted in the founding of telehealth and vitamin startups"
Perimenopause describes the years before menopause when people may experience menstrual changes, mood shifts, sleep disturbances, and other variable symptoms. Those symptoms have historically been underdiscussed and can differ greatly among individuals. Recently perimenopause has gained widespread cultural attention, producing frequent media pieces, quizzes, a popular novel, and corporate interest. Startups and companies launched telehealth services, vitamin brands, and consumer products such as oils, gels, and wearable symptom trackers marketed to perimenopausal people. The sudden ubiquity mirrors internet trends that move rapidly from obscurity to saturation, creating both increased awareness and a sense of cultural overexposure.
Read at Slate Magazine
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