""The true magic of podcasting often lies in the longtail: niche content and community building," she asserts."
""In an era where streaming drives the top of the charts, debuting on the Billboard chart at No. 1 doesn't necessarily indicate a mainstream radio hit at all. But it can still be part of a story.""
""Many [radio execs] are trying to wrap their heads around the short-form video phenomenon," he observes, but not without some caution."
The article discusses insights from recent talks at Podcast Movement London and various media commentary about the changing landscape of podcasts, radio hits, and short-form video content. Emily Villatte, Spotify's CFO, highlights that niche content and community engagement are crucial for the future of podcasting. Sean Ross emphasizes that achieving a #1 hit on the Billboard charts does not fully correlate with gaining radio airplay, illustrating the mixed relevance of such milestones in today's streaming-driven era. Lastly, Fred Jacobs encourages radio executives to immerse themselves in TikTok to grasp the importance of short-form video as a potential necessity for engagement.
Read at RAIN News
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