Amazon's Prime Video has doubled its advertising load, now showing four to six minutes of ads per hour, according to a report by Adweek. This change represents a significant increase from the two-to-three-and-a-half minutes of ads when the service introduced ads in January of the previous year. This trend mirrors a broader shift within the streaming industry, where services like HBO Max and Netflix have also adopted advertising strategies, often coupled with strategies to combat password sharing. While users can opt for an ad-free experience at an additional cost, the growing frequency of ads is becoming the norm.
"Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representative told an ad buyer, according to Adweek.
Streamers have rebranded the ad-supported tiers as cheaper options, but I remember the days when hefty fees meant a completely ad-free experience.
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