People Inc. rebranded from Dotdash Meredith to highlight its legacy, citing the previous name as cumbersome. The company reported that its flagship brand, People, doubled its monthly visits from June 2020 to June 2025, contrasting with declines in other publications. With the shift in media strategies towards successful channels and influencers, People will concentrate on brands with historical significance. Procter & Gamble's recent Swiffer PowerMop marketing campaign, which featured TikTok influencers, drove significant growth for the Swiffer brand, illustrating changing marketing strategies. Apple's forthcoming iOS 26 will introduce automatic filtering for spam-related texts and calls.
Rebranding as People Inc. reflects a shift from a cumbersome name to one that honors the company's greatest success, doubling monthly visits for its legacy brand.
Neil Vogel highlighted that not all brands will have a future, and the focus will shift to brands with history and gravitas, like People magazine.
Procter & Gamble's Swiffer PowerMop launch utilized TikTok influencers for marketing, which significantly contributed to a 40% growth for the Swiffer portfolio.
The launch of iOS 26 will introduce a new feature that automatically filters unknown callers and text messages into a spam-like folder, addressing user concerns.
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