WPP Media's mid-year global ad forecast predicts that by 2025, creator-driven platforms like YouTube, TikTok, and LinkedIn will eclipse traditional media in ad revenue, totaling over $235 billion this year. This marks a significant shift from 2019, where traditional media dominated with a 70% share of ad revenue. Creator earnings are also expected to rise, with projections of $185 billion by 2025. The rapid increase indicates a transformative change in how ad revenue is generated, highlighting the evolving landscape of media consumption.
"This year, ad revenue from creator-driven platforms like YouTube, TikTok, and LinkedIn will exceed ad revenue driven by studios and media companies known for their professionally made content."
"WPP Media estimated that the ad revenue generated by creator-driven platforms would just exceed the $235 billion driven by TV, audio, print, and cinema companies this year."
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