#wpp-media tag - Briefly

1 month ago

In AI and data, WPP Media revives a playbook it thinks it can finally win

WPP Media focuses on leveraging extensive data to differentiate itself in a competitive market.

fromVariety

1 month ago

Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

Marketing tech

fromTheWrap

1 month ago

Nielsen, WPP Media Strike Audience Measurement Partnership

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.

Marketing tech

#advertising

fromBusiness Insider

Media industry

The creator economy is set to surpass old media this year

fromThe Drum

Media industry

Ad revenues will grow by 6% this year amid period of media 'recalibration'

Marketing tech

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

fromVariety

Media industry

WPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names

Media industry

fromBusiness Insider

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.

fromThe Drum

Media industry

Ad revenues will grow by 6% this year amid period of media 'recalibration'

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Media downgrades ad spend growth forecasts due to uncertainty from Trump's trade policies.

fromVariety

fromThe Hollywood Reporter

Media industry

WPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names

more#advertising

Media industry

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.

fromMarketing Dive

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.

fromExchangewire

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.

Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.