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fromVariety
4 days ago

Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.
Marketing tech
fromTheWrap
4 days ago

Nielsen, WPP Media Strike Audience Measurement Partnership

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.
Marketing tech
#advertising
fromDigiday
1 month ago
Marketing tech

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

Media industry
fromBusiness Insider
1 month ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
Marketing tech
fromDigiday
1 month ago

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Media downgrades ad spend growth forecasts due to uncertainty from Trump's trade policies.
more#advertising
Media industry
fromThe Hollywood Reporter
2 months ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromMarketing Dive
2 months ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
fromExchangewire
2 months ago

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.
Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.
fromDigiday
2 months ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
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