#wpp-media tag - Briefly

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.

Marketing tech

fromMarketing Dive

1 month ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.

Marketing tech

fromExchangewire

1 month ago

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.

Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.

Marketing tech

fromDigiday

1 month ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.

WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.

#wpp-media#wpp-media

The creator economy is set to surpass old media this year

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names

Ad revenues will grow by 6% this year amid period of media 'recalibration'

The creator economy is set to surpass old media this year

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Erases 'GroupM,' One of Madison Avenue's Most Influential Names

Ad revenues will grow by 6% this year amid period of media 'recalibration'

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media launches AI-driven tool to push beyond ID-based targeting

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

#wpp-media
#wpp-media