"The move to WPP Media continues our strategy to simplify and integrate our offer for clients, said Read. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions. From today, WPP Media replaces GroupM as the name of WPP's global media organization. Agency brands Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media. The vision, though, is for this to be a much more joined-up media business going forward, with WPP Open, the company's AI platform, at its core."
"By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we're helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create, Lesser told the media. Want to go deeper? Ask The Drum He had earlier today written to staff, saying: Congratulations you are now part of a company with an ambitious vision for the future for you, for our clients, and for our industry."
WPP has rebranded its media arm GroupM as WPP Media to create a simpler, more integrated global media organization centered on AI, data and technology. Agency brands Mindshare, Wavemaker and EssenceMediacom will remain as distinct brands while operating within a more joined-up WPP Media structure. WPP Open, the company's AI platform, will serve as the technological core of the new business. WPP also announced Vision'30, a five-year strategy to train staff in future-facing skills and to drive data, technology and media innovation across the company.
Read at www.thedrum.com
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