A recent report from the Reuters Institute reveals that social media has surpassed traditional television as the primary news source for Americans, with 54% preferring social media, compared to 48% for TV. This marks a significant shift from 2013, where 72% favored TV. The report highlights the influence of younger audiences and notes the impact of influencers on public debate. Additionally, news podcasts are gaining traction, slightly outpacing printed media preferences. The study also observed a rise in politically right-leaning users on X following its acquisition by Elon Musk.
The shift is primarily driven by younger audiences; 48% of people above the age of 55 still obtain their news from TV.
With the rise of social media, "influencers are, in some countries, playing a significant role in shaping public debates," the study notes.
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