Why CEOs from all industries should care about the Cannes Lions Festival of Creativity
Briefly

Modern CEO, hosted by Stephanie Mehta, explores inclusive leadership approaches. The newsletter highlights the Cannes Lions International Festival of Creativity, emphasizing its evolution from an advertising award to a pivotal event for media and marketing leaders, including CEOs. Esteemed executives like Shelley Zalis and Tony Capuano underscore its importance for growth and creative discussions. The festival attracts significant technology players, reshaping how brands interact with culture and consumers through innovations like generative AI, showcasing the dynamic intersection of creativity and strategic business insights.
"Any CEO who wants to grow, innovate, and stay culturally relevant will benefit from being here," says Shelley Zalis, founder and CEO of the Female Quotient.
"Cannes Lions is where the world's most powerful creative conversations happen... For me and our team, it's an essential moment to tap into the energy of global culture," adds Tony Capuano.
Read at Fast Company
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