During the Cannes Lions festival, leaders discussed the evolving landscape of advertising, focusing on the importance of Diversity, Equity, and Inclusion (DEI) amid backlash and political pressure. Despite this opposition, key figures emphasized a genuine commitment to progress, urging brands to adopt a strategy centered around Return on Inclusion. This concept challenges brands to measure their impact on DEI meaningfully. The festival revealed a strong desire for actionable change, as leaders advocated for intentional efforts in integrating diverse voices and perspectives into the industry.
Despite the backlash against DEI efforts, there are leaders who advocate for real progress, emphasizing the need for brands to prioritize Return on Inclusion.
Amid the backlash, leaders at Cannes Lions called for brands to thoughtfully integrate DEI into their strategies to drive meaningful impact.
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