Marc Andreessen's 2011 quote about software 'eating the world' highlights a pivotal shift in marketing, where tech companies have replaced traditional agencies at the Cannes Lions. As AI takes over, IDC predicts that by 2028, 60% of marketing roles will be occupied by AI, and spending on AI will exceed budgets for traditional search optimization. Traditional SEO is becoming outdated as search moves to AI platforms, leading to the concept of 'Generative Engine Optimization' - a direct conversation with consumers rather than ranking on search results.
Instead of ranking high on search results pages, brands will need to develop strategies for AI platforms that directly converse with consumers, fundamentally changing marketing's approach.
The rise of AI in marketing signifies the death of traditional SEO, with companies compelled to adapt their strategies for a new kind of digital engagement.
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