The All In Census revealed that only 40% of 14,000 respondents feel advertising is trustworthy, while 78% enjoy working in the industry. Gender representation is improving, with women comprising 60% of respondents and holding 46% of C-suite positions, up from previous years. However, sexual discrimination remains prevalent, with 10% of women and 42% of trans individuals reporting recent experiences of it. The findings indicate a complex picture of enjoyment versus trust, highlighting ongoing challenges in diversity and inclusivity within the ad sector.
Only 40% of respondents feel advertising is a trustworthy industry, with only 44% believing it has a positive societal impact, despite 78% enjoying their work.
Gender representation in advertising is improving, with 60% of respondents being women; however, women only hold 46% of C-suite roles.
Sexual discrimination remains a significant issue; 10% of female respondents experienced it recently, but this rises to 42% among trans individuals.
While the numbers show improvement in gender representation, there’s still considerable room for growth, especially in leadership positions.
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