Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions; AI Factchecking on X Sparks Conspiracy Concerns
Briefly

Over 100 UK advertising and media organisations have called for a ban on fossil fuel advertising, comparing these firms to tobacco companies. A joint letter to the UK government emphasizes the harmful effects of fossil fuel products, likening their marketing tactics to greenwashing. This initiative is supported by prominent creative agencies and has gained notable grassroots support through a petition. Meanwhile, Google faces scrutiny over its emissions, with a report claiming significant underreporting, revealing a much higher increase in carbon emissions than previously stated. The surge in emissions is linked to AI and data center energy demands.
Over 100 UK advertising and media organisations representing more than 1,000 brands have joined calls for a national ban on fossil fuel advertising and sponsorship. In a joint letter to the UK government, the group compares fossil fuel firms to tobacco companies, accusing them of using advertising to "greenwash their image and sell products that are harmful to human health."
Google is also under renewed scrutiny over its environmental footprint, as a new report challenges the tech giant's official carbon accounting and accuses it of significantly underreporting emissions.
Read at Exchangewire
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