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Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu - is it enough?

Dentsu retained Heineken’s global media after a CEO transition, but lost Microsoft to Publicis, making the next year crucial for rebuilding client perception and growth.
Marketing
fromAdExchanger
9 months ago

Transparent Non-Transparency | AdExchanger

Ad agency holding companies are facing disruption due to AI, leading to layoffs, new tools, and changing business models.
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