Holdco excuse speak, translated: a translator for agency turmoilAgency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes aheadLarge agency holding companies will dominate the market, leaving smaller clients neglected.Publicis outperformed Omnicom in growth while facing fewer challenges. Clients may shift towards smaller firms.
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies' fortunes in 2024Agency holding companies are currently divided by performance; those with momentum continue to thrive while others struggle to recover.