#agency-holding-companies

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Media industry
fromDigiday
2 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
fromDigiday
3 months ago

Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead

The big will continue to get bigger, no matter the price, impacting client attention towards large agency holding companies.
Marketing
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