If your team isn't actively managing ongoing client work or focusing on client satisfaction, it will eventually show-especially in your cash flow. This lack of structure affects client satisfaction and ultimately your revenue. In fact, acquiring a new customer can cost five to seven times more than retaining an existing one. To improve retainer agreements and manage retainers efficiently for creative agencies, here's a compiled list of the top retainer management software to help you handle recurring client work and maintain long-term client relationships.
The hardest part of being a photographer often isn't taking great photos, it's running a sustainable business. Shoots come and go, and when the calendar looks thin, panic sets in. That's why repeat clients matter more than almost anything else in your business model. A client who hires you again and again is worth far more than a new one you have to chase.