#client-retention

#client-retention

Sensible businesses will be scrutinizing outgoings now more than ever. With clients looking to claw back profits eroded by spiralling inflation, marketing investment (not to mention your fees) will be up for debate, whether you like it or not. Frustratingly, validating the success of marketing investments is becoming more difficult. We're facing an attribution crisis, and many marketers are struggling to prove the value of each channel or campaign due to the numerous challenges brought about by increased privacy constraints,

Beyond their spending, high-value clients typically engage regularly, remain loyal over time, and align with the company's core offerings. For example, a high-value client that engages regularly could be a regular shopper who purchases often but also always likes and comments on the business's social media posts. These comments and likes on social media can have a positive impact on the business, showing other potential consumers that the business is reputable and valued by others.

If your team isn't actively managing ongoing client work or focusing on client satisfaction, it will eventually show-especially in your cash flow. This lack of structure affects client satisfaction and ultimately your revenue. In fact, acquiring a new customer can cost five to seven times more than retaining an existing one. To improve retainer agreements and manage retainers efficiently for creative agencies, here's a compiled list of the top retainer management software to help you handle recurring client work and maintain long-term client relationships.

Are you struggling to bring order to the chaos of a litigation practice and build long-term client relationships?

The hardest part of being a photographer often isn't taking great photos, it's running a sustainable business. Shoots come and go, and when the calendar looks thin, panic sets in. That's why repeat clients matter more than almost anything else in your business model. A client who hires you again and again is worth far more than a new one you have to chase.