"If your team isn't actively managing ongoing client work or focusing on client satisfaction, it will eventually show-especially in your cash flow. This lack of structure affects client satisfaction and ultimately your revenue. In fact, acquiring a new customer can cost five to seven times more than retaining an existing one. To improve retainer agreements and manage retainers efficiently for creative agencies, here's a compiled list of the top retainer management software to help you handle recurring client work and maintain long-term client relationships."
"Choosing the right retainer management software can help you build those tricky long-term client relationships and create a seamless workflow. The biggest struggle when dealing with repeat customers is that all information is laid out on spreadsheets, making it difficult to make informed decisions. So, ideally, look for features that simplify retainer billing, improve cash flow management, and reduce administrative tasks tied to ongoing client work."
Retaining clients is far more cost-effective than constantly acquiring new ones, and failure to manage ongoing client work erodes cash flow and revenue. Agencies should adopt retainer management software to handle recurring work, maintain long-term relationships, and streamline retainer billing. Effective tools integrate docs, templates, time tracking, dashboards, and link retainer management with project execution; ClickUp offers these features with a free tier and enterprise customization. Key priorities include tracking retainer budgets and usage, setting alerts for unused hours, integrating time tracking with invoicing, and automating invoices to reduce administrative burden and improve cash flow.
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