"Ajaz Ahmed states, 'Our belief is that this is a new era for independent agencies,' suggesting a shift in the advertising landscape favoring innovation over tradition."
"He refers to the current challenges faced by traditional advertising groups as a 'paradigm shift', indicating a significant departure from their historical practices."
Founder Ajaz Ahmed is launching Studio.One to challenge traditional advertising giants like WPP, which are experiencing stagnant revenues and declining share prices. Ahmed argues that recent industry shifts indicate a significant change, suggesting that independent agencies have a new opportunity to thrive. By emphasizing the use of modern technology and innovative practices, Studio.One aims to break away from the slow, bureaucratic nature of existing ad groups, heralding what he describes as a 'new era' for the advertising sector.
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