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Marketing
fromThe Drum
2 months ago

Infographic: 78% of brands believe that native advertising adds value for consumers, while 56% view sponsored content positively

Native advertising is widely adopted by publishers, contributes a growing share of revenue, and is viewed positively by publishers, agencies, and brands.
Startup companies
fromCity AM
9 months ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
Graphic design
fromAdweek
10 months ago

The Best Agencies Think Like Editorial Brands

Proactive storytelling is essential for agencies to differentiate themselves and build authentic connections.
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