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Marketing tech
fromAdExchanger
3 weeks ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? | AdExchanger

Marketers may unknowingly select tech providers when choosing agencies, impacting their access to AI tools and tech stacks.
Marketing
fromThe Drum
5 months ago

Infographic: 78% of brands believe that native advertising adds value for consumers, while 56% view sponsored content positively

Native advertising is widely adopted by publishers, contributes a growing share of revenue, and is viewed positively by publishers, agencies, and brands.
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