#agencies

[ follow ]

Alison Weissbrot Joins ADWEEK as Executive Editor

Alison Weissbrot has been appointed as ADWEEK's new executive editor, bringing extensive experience in advertising and digital media.

Digitas' media chief Megan Jones on adapting to the speed of AI and social trends

Speed is crucial for agencies to adapt to AI and fast-moving social trends.

Duda launches new AI tools aimed at helping marketing agencies build websites faster

Duda's AI Assistant introduces AI sections and AI alt text tools for agencies, aiding in website design and SEO optimization.
#brands

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.

Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more

Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.
Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era.

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.

Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more

Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.
Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era.
morebrands
#snapchat

Snap expands perks for 'leaned in' agency partners with new program

Snap is launching an advanced partner program for agencies using Snapchat, offering personalized training, support, and other perks.
Partners in the program will have access to new features for buying, managing, and measuring Snapchat campaigns, aiming to attract more large global agencies.

Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat launches Advanced Partner Program for agencies to create new ad solutions.
Partners will receive personalized training, support, and tools for managing ads.

Snap expands perks for 'leaned in' agency partners with new program

Snap is launching an advanced partner program for agencies using Snapchat, offering personalized training, support, and other perks.
Partners in the program will have access to new features for buying, managing, and measuring Snapchat campaigns, aiming to attract more large global agencies.

Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat launches Advanced Partner Program for agencies to create new ad solutions.
Partners will receive personalized training, support, and tools for managing ads.
moresnapchat
from Digiday
7 months ago

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agencies are more skeptical about TikTok compared to brands.
Agencies' spending on TikTok has decreased in recent months according to a Digiday survey.

As agencies and consultancies converge, who can really deliver?

Agencies are better suited for end-to-end service provision in digital transformation than consultancies.
Clients prefer engaging with one partner for a broad range of services from strategy to execution.

World Creative Rankings 2024: discover the most-awarded agencies in APAC

Dentsu tops most-awarded agencies in APAC with 'My Japan Railway' campaign
World Creative Rankings analyze performance across 22 industry awards programs
#marketing

Agencies need to embrace the positive power of negativity

Agencies often present an endlessly positive picture, which lacks credibility and fails to tap into the way prospects choose agencies.
Using negativity in an agency's proposition takes nuance and niceness, promoting the problem while also selling the solution.

Dow Jones Taps Mediahub To Work With New In-House Media Unit

Dow Jones has named three new agencies - for creative, media, and production - to promote its brands and business intelligence products.
Interpublic's Mediahub will handle media chores, Mother will be the lead creative and strategic agency, and eg+ Worldwide will lead production efforts.
The review of Dow Jones' marketing requirements and services includes the development of an in-house acquisition media team and centralizing marketing operations to improve consistency and efficiency.

Agencies need to embrace the positive power of negativity

Agencies often present an endlessly positive picture, which lacks credibility and fails to tap into the way prospects choose agencies.
Using negativity in an agency's proposition takes nuance and niceness, promoting the problem while also selling the solution.

Dow Jones Taps Mediahub To Work With New In-House Media Unit

Dow Jones has named three new agencies - for creative, media, and production - to promote its brands and business intelligence products.
Interpublic's Mediahub will handle media chores, Mother will be the lead creative and strategic agency, and eg+ Worldwide will lead production efforts.
The review of Dow Jones' marketing requirements and services includes the development of an in-house acquisition media team and centralizing marketing operations to improve consistency and efficiency.
moremarketing

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)

Agencies expect ad spending to bounce back in 2024 after a tough 2023.
61% of agency professionals agree that advertisers will spend more this year, compared to only 22% who disagree.
#meta

Meta Launches Tools to Facilitate Links Between Talent and Talent Managers

Meta is launching new creator management tools within its Business Suite.
Creator management businesses are on the rise as more creators seek to monetize their audience.

Meta Launches New Creator Management Tools to Facilitate Links Between Talent and Talent Managers

Meta is launching new creator management tools within its Business Suite
Creator management businesses are on the rise as more creators look to monetize their audience

Meta Launches Tools to Facilitate Links Between Talent and Talent Managers

Meta is launching new creator management tools within its Business Suite.
Creator management businesses are on the rise as more creators seek to monetize their audience.

Meta Launches New Creator Management Tools to Facilitate Links Between Talent and Talent Managers

Meta is launching new creator management tools within its Business Suite
Creator management businesses are on the rise as more creators look to monetize their audience
moremeta

5 Money Hacks to Stop Your Business From Losing Money | Entrepreneur

Starting the year strong is crucial for business success.
Agencies are particularly vulnerable at the beginning of the year, experiencing client and staff losses.

Green greetings and merry machine learning: The best agency Christmas cards of 2023

Agencies' festive greetings this year focus on ASMR, supporting local causes, and sustainability
Climate change is a hot topic in the marketing and advertising sphere

IPA: 'Massive lack of alignment' between marketers and agencies on briefs

Disagreements between marketers and agencies around briefs are a common problem in their partnerships.
A new report from the IPA and BetterBriefs aims to help marketers approach briefs in a more effective way and encourage agencies to communicate when briefs are problematic.
[ Load more ]