In 2020, WPP began downsizing its New York office space amid the COVID-19 pandemic as an extension of a long-term strategic plan to consolidate operations. The firm found success with remote work for employees, leading to a flexible work environment, but eventually, WPP's CEO Mark Read questioned its sustainability. With their new 'vertical campus' at 3 World Trade Center, WPP has aimed to create an adaptable work atmosphere while acknowledging the challenges of collaboration in a remote setting.
COVID really supports the space agenda we've had for years. People don't need a desk just to put pictures on it.
It amazed everybody to discover the business of advertising could be done from home.
I just don't believe you can do our job on the end of a video screen.
WPP had long been trying to break down the walls between its subsidiaries by putting them together on corporate campuses.
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