WPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
Inside WPP's $150 million InfoSum purchaseWPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
WPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
Inside WPP's $150 million InfoSum purchaseWPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.