GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's FutureGroupM is focusing on technology investment and collaboration to navigate significant changes in the media landscape over the next five years.
GroupM's leadership reorg gets an assist from a McKinsey execGroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's FutureGroupM is focusing on technology investment and collaboration to navigate significant changes in the media landscape over the next five years.
GroupM's leadership reorg gets an assist from a McKinsey execGroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
Global ad market to surpass $1 trillion for first timeGlobal ad revenue is projected to reach $1.04 trillion in 2024, largely driven by major digital platforms.
Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
GroupM Bid to Push Ad Dollars to Women's Sports Exceeds ExpectationsThe investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.
GroupM Aims to Boost Ad Spend on Women's Sports in TV UpfrontGroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.
Global ad market to surpass $1 trillion for first timeGlobal ad revenue is projected to reach $1.04 trillion in 2024, largely driven by major digital platforms.
Global Advertising Revenue Is Recovering - Except for Linear TVAdvertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.
GroupM Bid to Push Ad Dollars to Women's Sports Exceeds ExpectationsThe investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.
GroupM Aims to Boost Ad Spend on Women's Sports in TV UpfrontGroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.
InfoSum Chairman Brian Lesser Named Global CEO of GroupMBrian Lesser appointed as the new global CEO of GroupM within WPP.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
InfoSum Chairman Brian Lesser Named Global CEO of GroupMBrian Lesser appointed as the new global CEO of GroupM within WPP.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
Brian Lesser Is The New Global CEO Of GroupM | AdExchangerBrian Lesser appointed as global CEO for GroupM within WPP.
GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.comGroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.
GroupM Partners With Incremental to Boost Measurement ChopsGroupM and Incremental partner for retail media impact measurement.