#groupm

[ follow ]
#advertising

Global ad market to surpass $1 trillion for first time

Global ad revenue is projected to reach $1.04 trillion in 2024, largely driven by major digital platforms.

Global Advertising Revenue Is Recovering - Except for Linear TV

Advertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.

GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations

The investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.

GroupM Aims to Boost Ad Spend on Women's Sports in TV Upfront

GroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.
Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.

Global ad market to surpass $1 trillion for first time

Global ad revenue is projected to reach $1.04 trillion in 2024, largely driven by major digital platforms.

Global Advertising Revenue Is Recovering - Except for Linear TV

Advertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.

GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations

The investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.

GroupM Aims to Boost Ad Spend on Women's Sports in TV Upfront

GroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.
Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.
moreadvertising
#choreograph

InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources.

InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources.
morechoreograph

Future of TV Briefing: Why streaming ad formats are due for an update

Ad buyers want more innovative ad options in the streaming ad market.
GroupM and Disney are leading efforts to develop new streaming ad formats.

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.
Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment.
#advertis

GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots

The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator.

30-Second Ads Are Evolving Thanks to GroupM Accelerator

GroupM launches Ad Innovation Accelerator to evolve traditional ads
Partners include BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube

GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots

The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator.

30-Second Ads Are Evolving Thanks to GroupM Accelerator

GroupM launches Ad Innovation Accelerator to evolve traditional ads
Partners include BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube
moreadvertis
#brian-lesser

InfoSum Chairman Brian Lesser Named Global CEO of GroupM

Brian Lesser appointed as the new global CEO of GroupM within WPP.

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.

InfoSum Chairman Brian Lesser Named Global CEO of GroupM

Brian Lesser appointed as the new global CEO of GroupM within WPP.

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.
morebrian-lesser

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com

GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.

GroupM Partners With Incremental to Boost Measurement Chops

GroupM and Incremental partner for retail media impact measurement.
[ Load more ]