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fromThe Drum
2 months ago
Media industry

CEO tells staff 'the future of WPP Media is here' as GroupM rebrand confirmed

WPP's media business GroupM is rebranded as WPP Media to better integrate AI and technology into their offerings.
fromDigiday
4 months ago
Media industry

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Media industry
fromDigiday
4 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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fromAdweek
3 months ago

EXCLUSIVE: GroupM Staff Told Up to 45% Will Be Impacted by Restructure

This has been a pretty tough week for us... There have been colleagues that have left our business... It can feel very destabilizing.
Media industry
fromAdweek
3 months ago

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.
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