#groupm

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#media-agency

GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's Future

GroupM is focusing on technology investment and collaboration to navigate significant changes in the media landscape over the next five years.

GroupM's leadership reorg gets an assist from a McKinsey exec

GroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.

GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant's Future

GroupM is focusing on technology investment and collaboration to navigate significant changes in the media landscape over the next five years.

GroupM's leadership reorg gets an assist from a McKinsey exec

GroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
moremedia-agency
#advertising

Global ad market to surpass $1 trillion for first time

Global ad revenue is projected to reach $1.04 trillion in 2024, largely driven by major digital platforms.

Global Advertising Revenue Is Recovering - Except for Linear TV

Advertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.

GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations

The investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.

GroupM Aims to Boost Ad Spend on Women's Sports in TV Upfront

GroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.
Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.

Global ad market to surpass $1 trillion for first time

Global ad revenue is projected to reach $1.04 trillion in 2024, largely driven by major digital platforms.

Global Advertising Revenue Is Recovering - Except for Linear TV

Advertising revenue is set to exceed $1 trillion for the first time in 2024, but linear TV will continue to decline.

GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations

The investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.

GroupM Aims to Boost Ad Spend on Women's Sports in TV Upfront

GroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.
Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024.
moreadvertising
#wpp

InfoSum Chairman Brian Lesser Named Global CEO of GroupM

Brian Lesser appointed as the new global CEO of GroupM within WPP.

InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.

InfoSum Chairman Brian Lesser Named Global CEO of GroupM

Brian Lesser appointed as the new global CEO of GroupM within WPP.

InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.
morewpp

Future of TV Briefing: Why streaming ad formats are due for an update

Ad buyers want more innovative ad options in the streaming ad market.
GroupM and Disney are leading efforts to develop new streaming ad formats.

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com

GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.

GroupM Partners With Incremental to Boost Measurement Chops

GroupM and Incremental partner for retail media impact measurement.
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