WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com
GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.