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Media industry
fromDigiday
6 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
#advertising
fromAdweek
6 months ago

EXCLUSIVE: GroupM Staff Told Up to 45% Will Be Impacted by Restructure

This has been a pretty tough week for us... There have been colleagues that have left our business... It can feel very destabilizing.
Media industry
Media industry
fromAdweek
6 months ago

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.
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