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Media industry
fromDigiday
1 month ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
fromThe Drum
2 days ago
Media industry

CEO tells staff 'the future of WPP Media is here' as GroupM rebrand confirmed

Media industry
fromDigiday
1 month ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
fromThe Drum
2 days ago
Media industry

CEO tells staff 'the future of WPP Media is here' as GroupM rebrand confirmed

more#wpp
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more#advertising
fromAdweek
2 weeks ago

EXCLUSIVE: GroupM Staff Told Up to 45% Will Be Impacted by Restructure

This has been a pretty tough week for us... There have been colleagues that have left our business... It can feel very destabilizing.
Media industry
Media industry
fromAdweek
1 month ago

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.
Marketing tech
fromAdweek
2 months ago

GroupM Integrates DeepSeek to Simplify Media Buying in China

GroupM partners with DeepSeek to enhance its Audience Translator tool for better targeting in China.
fromDigiday
4 months ago

GroupM's leadership reorg gets an assist from a McKinsey exec

The consolidation within GroupM indicates a shift towards centralized operations aimed at enhancing client engagement, despite claims that individual brand names will persist.
Marketing
fromExchangewire
10 months ago

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com

GroupM partners with Tesco for improved retail media positioning across data, insights, and planning.
Marketing
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