#groupm

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Variety
1 month ago
Marketing

GroupM Aims to Boost Ad Spend on Women's Sports in TV Upfront

GroupM aims to double spending on women's sports by 2024, creating a dedicated marketplace.
Increased attention on women's sports like the WNBA and March Madness leads to predicted $1.28 billion revenue in 2024. [ more ]
AdExchanger
4 months ago
Marketing

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
The Drum
4 months ago
Marketing

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.
Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment. [ more ]
Adweek
4 months ago
Marketing

30-Second Ads Are Evolving Thanks to GroupM Accelerator

GroupM launches Ad Innovation Accelerator to evolve traditional ads
Partners include BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube [ more ]
Deadline
4 months ago
Marketing

GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots

The GroupM Ad Innovation Accelerator has launched as a cross-company program aimed at redefining engagement between advertisers and audiences in the connected-TV space.
BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube are among the companies that will participate in the accelerator. [ more ]
Digiday
3 months ago
Online marketing

Future of TV Briefing: Why streaming ad formats are due for an update

Ad buyers want more innovative ad options in the streaming ad market.
GroupM and Disney are leading efforts to develop new streaming ad formats. [ more ]
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