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fromDigiday
4 days ago
Media industry

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

GroupM faces challenges in adapting to market demands while its rivals gain competitive edge.
Simplification is a priority for marketers in their relationships with advertising agencies.
fromVariety
6 months ago
Marketing

GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations

The investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.
fromDigiday
4 days ago
Media industry

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

GroupM faces challenges in adapting to market demands while its rivals gain competitive edge.
Simplification is a priority for marketers in their relationships with advertising agencies.
fromVariety
6 months ago
Marketing

GroupM Bid to Push Ad Dollars to Women's Sports Exceeds Expectations

The investment in women's sports is rapidly increasing, reflecting a significant cultural shift in marketing and sponsorship.
more#advertising
Media industry
fromAdweek
1 week ago

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.
#wpp
fromDigiday
3 weeks ago
Media industry

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
fromAdExchanger
9 months ago
Marketing tech

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.
Media industry
fromDigiday
3 weeks ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
fromAdExchanger
9 months ago
Marketing tech

Brian Lesser Is The New Global CEO Of GroupM | AdExchanger

Brian Lesser appointed as global CEO for GroupM within WPP.
more#wpp
Marketing tech
fromAdweek
1 month ago

GroupM Integrates DeepSeek to Simplify Media Buying in China

GroupM partners with DeepSeek to enhance its Audience Translator tool for better targeting in China.
fromDigiday
3 months ago
Marketing

GroupM's leadership reorg gets an assist from a McKinsey exec

GroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
fromExchangewire
10 months ago
Marketing

GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches "Deals For You Days" - ExchangeWire.com

GroupM partners with Tesco for retail media benefits; IAB Tech Lab raises concerns on Privacy Sandbox; TikTok launches "Deals For You Days" for e-commerce competition.
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