WPP has been tasked with developing a significant advertising campaign to encourage UK consumers to invest in stocks, under the direction of the government. This initiative, announced by Chancellor Rachel Reeves, is part of a broader push to deregulate and foster financial risk-taking in the UK economy. The campaign aims to boost stock market participation, addressing a decline in listings and competition from foreign markets. City firms, including banks, will fund and guide the effort, taking cues from successful historical campaigns promoting public share ownership in Europe and the US.
The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers to invest in stocks through a Tell Sid-style campaign.
Plans for the nationwide push were announced by chancellor Rachel Reeves on Tuesday at her Mansion House speech, as she unveiled a fresh deregulation drive meant to increase financial risk-taking across the UK.
The government has thrown its support behind City lobbyists, which are desperate to get money out of cash accounts and into stocks, which they say will not only deliver better returns but help revive the UK stock market.
The campaign will be directed and funded by City firms including banks and investment platforms, while bidding advertising agencies are expected to take inspiration from historic advertising drives across Europe and the US.
Collection
[
|
...
]