5 International Women's Day campaigns that broke new groundInternational Women's Day highlights women's achievements while brands must craft meaningful campaigns to resonate positively.
HMD extends partnership with Bollywood actor Jimmy Shergill for feature phone campaignsHMD extends partnership with Jimmy Shergill due to the success of the 'Khoob Chalega' campaign.
Why Pork Is Considered Red Meat Even Though It Looks White - Tasting TablePork is classified as red meat despite being marketed as a white meat for health reasons.
1 In 4 Marketers Say the US Election Outcome Has Changed Their Marketing StrategyThe 2024 presidential election has considerably impacted the marketing strategies of American companies, prompting changes in campaigns and priorities.
11 Unforgettable Examples Of The Best Marketing Campaigns That Broke The MoldSuccessful marketing campaigns require a deep understanding of the audience and creativity that resonates with their needs.
1 In 4 Marketers Say the US Election Outcome Has Changed Their Marketing StrategyThe 2024 presidential election has considerably impacted the marketing strategies of American companies, prompting changes in campaigns and priorities.
11 Unforgettable Examples Of The Best Marketing Campaigns That Broke The MoldSuccessful marketing campaigns require a deep understanding of the audience and creativity that resonates with their needs.
Mass advertising campaigns on assisted dying spark anger among MPsMass advertising campaigns on assisted dying provoke intense debate and concern over ethical campaigning practices among MPs.
Here's why Sephora, Adidas and Maybelline are top beauty & fashion advertisersThe fashion and beauty industry is thriving with innovative campaigns that engage consumers meaningfully and reflect changing preferences.
The best rebrands of the '70s, from Sega to Apple and KodakThe 1970s revolutionized graphic design, promoting boldness and experimentation among designers, evident in brands like Kodak.
NBCU's Upfront Trifecta: Content, Sports And Data | AdExchangerNBCUniversal highlighted upgraded audience targeting capabilities within One Platform, emphasizing transparency and success with major campaigns.
Steve McQueen directs 12m PG Tips TV return starring Ashley WaltersOne of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic.
Gag reflex: why gross humor can often leave a bad smellSometimes negative impressions, though unforgettable, may not benefit a brand in the long run.
DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four MonthsDoubleVerify displayed incorrect Brand Safety Rates for X on its dashboard for nearly five months, causing confusion and impacting advertising campaigns.
Ag groups spend millions on ads to discourage California farmworker unionizing. What to knowMajor agriculture organizations spending millions on Spanish-language radio ads discouraging farmworkers from voting in union elections.
Best Ads of the Week: Deutsche Telekom's quirky Euro 2024 ad & Oreo's hamburger menu hackCampaigns embrace age diversityCreative approaches by brands