#advertising-campaigns

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advertising campaigns
MarTech
5 months ago
Online marketing

Paid advertising: Tips to boost qualified leads and reduce costs | MarTech

Focusing on quality leads in advertising campaigns can significantly reduce costs and increase conversions.
Strategic ad optimization steps, including seasonality and budget allocation, can maximize advertising ROI.
Tracking qualified appointments rather than leads is a more effective metric for evaluating PPC advertising performance. [ more ]
MarTech
5 months ago
Online marketing

Paid advertising: Tips to boost qualified leads and reduce costs | MarTech

Focusing on quality leads in advertising campaigns can significantly reduce costs and increase conversions.
Strategic ad optimization steps, including seasonality and budget allocation, can maximize advertising ROI.
Tracking qualified appointments rather than leads is a more effective metric for evaluating PPC advertising performance. [ more ]
MarTech
5 months ago
Online marketing

Paid advertising: Tips to boost qualified leads and reduce costs | MarTech

Focusing on quality leads in advertising campaigns can significantly reduce costs and increase conversions.
Strategic ad optimization steps, including seasonality and budget allocation, can maximize advertising ROI.
Tracking qualified appointments rather than leads is a more effective metric for evaluating PPC advertising performance. [ more ]
moreadvertising campaigns
The Drum
1 week ago
Marketing

Steve McQueen directs 12m PG Tips TV return starring Ashley Walters

One of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic. [ more ]
The Drum
3 weeks ago
Marketing

Gag reflex: why gross humor can often leave a bad smell

Sometimes negative impressions, though unforgettable, may not benefit a brand in the long run. [ more ]
Variety
1 month ago
Marketing

DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months

DoubleVerify displayed incorrect Brand Safety Rates for X on its dashboard for nearly five months, causing confusion and impacting advertising campaigns. [ more ]
The Drum
1 month ago
Marketing

Best Ads of the Week: Deutsche Telekom's quirky Euro 2024 ad & Oreo's hamburger menu hack

Campaigns embrace age diversity
Creative approaches by brands [ more ]
The Drum
2 months ago
Marketing

Best Ads of the Week: Heinz's saucy compensation & Mint Mobile's explicit deal

Heinz Ketchup Insurance campaign targets messy ketchup lovers, offering compensations for spills.
Mint Mobile campaign, led by Ryan Reynolds, humorously promotes $15 per month plans. [ more ]
The Drum
2 months ago
Marketing

Ryan Reynolds gets 'explicit' about Mint Mobile's new promotion

Affordable wireless plan with colorful vocabulary by Ryan Reynolds
Mint Mobile offers $15/month plan, contrasting with Verizon's price increase. [ more ]
AdExchanger
3 days ago
Marketing tech

NBCU's Upfront Trifecta: Content, Sports And Data | AdExchanger

NBCUniversal highlighted upgraded audience targeting capabilities within One Platform, emphasizing transparency and success with major campaigns. [ more ]
Sacramento Bee
1 month ago
California

Ag groups spend millions on ads to discourage California farmworker unionizing. What to know

Major agriculture organizations spending millions on Spanish-language radio ads discouraging farmworkers from voting in union elections. [ more ]
Yahoo Sports
1 month ago
Boston Red Sox

Paul Sullivan: You can star in the new Chicago White Sox ad campaign! Sounds like a plan, huh, Jerry?

The Chicago White Sox are inviting fans to submit their gameday memories for use in advertising campaigns.
The team is seeking fan engagement to boost ticket sales amidst changes in the roster and rebuild phase. [ more ]
www.cosmopolitan.com
3 months ago
Marketing

The gov is accused of paying influencers to deter migrants here's its response

The Home Office plans to pay influencers to post TikTok content warning against illegal crossings on the Channel.
Mass advertising campaigns will target countries like Albania, Vietnam, Egypt, and Iraq, paying influencers thousands of pounds to share messages about the consequences of illegal travel to the UK. [ more ]
www.fastcompany.com
3 months ago
Marketing

The 5 best Super Bowl adsand the biggest flopso far

Super Bowl commercials are no longer just commercials, but campaigns that run for weeks before and after the game.
A great Super Bowl ad is both entertaining and memorable, effectively associating the brand with a fun or emotional experience. [ more ]
MarTech
3 months ago
Marketing

Why you should add predictive modeling to your marketing mix | MarTech

Predictive analytics is a solid foundation for data-driven decision-making in marketing campaigns.
Concerns about data quality and complexity hinder wider adoption of predictive analytics. [ more ]
AMBCrypto Blog
4 months ago
Artificial intelligence

Creating AI Characters for Your Ads Using Character AI: Beginner's Guide

Character AI is an innovative approach to create engaging, interactive AI characters for advertising campaigns.
Defining objectives and conceptualizing the character's personality are crucial steps in creating an effective AI character. [ more ]
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