WPP is aggressively deploying over 28,000 AI agents within its operations, with a focus on robust management rather than standalone tools. Chief AI Officer Daniel Hulme is working to engineer an infrastructure that ensures these agents work cohesively without causing redundancy or failures. Currently, these agents assist human employees and are built on the concept of 'goal-directed adaptive systems' from the 1980s, which learn and adapt over time. The challenge is to refine these adaptive systems to provide a strategic edge in a rapidly evolving AI landscape.
In other words, part of WPP's bet is that the real competitive edge won't come from using AI so much as it will come from responsibly managing, integrating and scaling it.
What I think generative AI and agents in particular allow us to do is actually to build systems that are adapting and learning.
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