Advertising must shift from producing fixed assets to building adaptive, generative systems that create individualized, context-aware content and interfaces at scale.
Journalism can learn from the Southern reproductive justice movement
Southern reproductive justice networks build agile, dignified, community-centered information-and-care ecosystems that adapt to repression, misinformation, and scarcity and offer models for journalism.
The real AI challenge for WPP isn't scale, it's control
In other words, part of WPP's bet is that the real competitive edge won't come from using AI so much as it will come from responsibly managing, integrating and scaling it.