WPP has announced the closure of AKQA Bloom, a Miami-based agency that focused on sustainability campaigns, merging its operations with its parent company, AKQA. Founded in 2022, AKQA Bloom had positioned itself as a leader in purpose-driven advertising. Insiders suggest WPP's decision was driven by declining revenues and a strategy to attract clients from the fossil fuel sector. This move raises concerns about the advertising industry’s role in the climate crisis, given WPP's existing contracts with major oil companies like Saudi Aramco and Shell.
Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency that specialized in sustainability campaigns, merging its operations with parent agency AKQA.
A source close to AKQA indicated that the decision to close AKQA Bloom was driven by declining revenues at WPP, suggesting a shift towards more fossil fuel industry clients.
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