Rory McEntee, CMO of GymNation, reflects on the shift in creative marketing, admitting that he achieves better results with AI than traditional creative agencies. He highlights the disconnect between the romantic view of human creativity and the often lackluster outputs from agencies that overcomplicate simple tasks. McEntee finds that AI allows him to produce quality marketing materials quickly and efficiently, indicating that in the current climate of tight budgets and high expectations, embracing AI is not an ethical dilemma but a pragmatic solution.
"For years, I’ve paid eye-watering fees to agencies, often for output that passed through too many hands, got watered down by junior talent..."
"I can generate a press release in five minutes, draft video scripts tailored to audience segments, create dozens of ad variants in one afternoon..."
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