In a world dominated by social media distractions, the Brooklyn Film Festival rekindles community spirit through cinema. With its new visual identity, 'Welcome to Good Screen Time', designed by Otherway, the festival invites audiences to engage positively with screens. This branding combines bright colors, bold typography, and sound design to challenge the stigma around screen time, positioning film as a communal antidote to digital fatigue and emphasizing that not all screen time is negative.
"Our ambition was simple: take the visual noise of the scroll and flip it into something intentional," says Javi Passerieu, president of Otherway US. "The identity is built to feel as alive and reactive as the internet. It's bold, human, and a bit subversive - just like film itself."
By capturing a playful and cheeky essence, the visual identity aims to rewrite the negative script around screen time, suggesting not all engagement is detrimental.
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