Shutterstock has unveiled a refreshed brand identity characterized by a minimalist design, simple typography, and a bold color palette. The new logo features a clean wordmark and a graphic motif symbolizing ideas and impact. The updated font, Haffer, offers a practical appeal, while the color choices balance professionalism with playfulness. Although the rebranding is perceived as safe, it emphasizes the brand's self-awareness and consistent representation across platforms, engaging a modern audience with its understated aesthetic.
At the centre of the rebrand is Shutterstock's new logo. Featuring a clean wordmark with a graphic motif over the 'O', it's a simple yet effective design perfect for scalability and brand consistency across platforms.
The bold motif is split into two separate elements that inform brand expressions - catalyst and impact. The former, a simple circle design, represents the "spark of an idea", appearing as a framing device in the new identity.
While we might be led to believe that the best rebrands are about grand metamorphosis, Shutterstock demonstrates a self-awareness reflected in its new design.
A broad colour palette embellishes the new visual identity with a corporate feel, with a balance that is both "mature but not stodgy" and "playful but not young".
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