"Apple TV+ no longer has a plus sign, thanks to Apple's new rebranding of the film and television streaming service."
"The name change was quietly announced in a press release revealing the December 12th streaming premiere for F1: The Movie, which described the platform's "vibrant new identity.""
"Apple also touted the name as "easier to remember," but as of publishing, the streamer's official website and app retain the original branding."
"There's also the question of how the company will avoid naming confusion with its physical streaming box."
Apple removed the plus sign from Apple TV as part of a rebranding of its film and television streaming service. The name change was announced in a press release tied to the December 12 streaming premiere of F1: The Movie, which described the platform's "vibrant new identity." Apple called the new name "easier to remember." The streamer's official website and app still display the original Apple TV+ branding. The rebranding raises questions about potential naming confusion with Apple's physical Apple TV streaming box. Apple TV hosts acclaimed films such as Killers of the Flower Moon and Highest 2 Lowest.
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