"Left on its own, MS NOW is embracing the ethos of a startup, suggesting it will be better positioned to experiment without ties to the more corporate NBC News. "Morning Joe" is starting its own newsletter. Podcast ideas are encouraged. The network is expanding live events, letting its television stars interact with the audience; Rachel Maddow has one in Chicago later this month."
""To me, that encapsulates exactly what we need to be saying," Kutler said. "Our job in the next few weeks is to flood the zone ... and make sure they know the thing that they love will be the exact same thing on Nov. 15.""
"Saturday is when MSNBC officially becomes MS NOW, standing for My Source for News, Opinion and the World. That's the most visible manifestation of parent company Comcast's decision to spin off most of its cable networks into a new company known as Versant."
MSNBC will officially become MS NOW (My Source for News, Opinion and the World) on Nov. 15 following Comcast's decision to spin off most cable networks into Versant. A conference-room poster reads "Same Mission. New Name." Leadership plans a concentrated promotional push to reassure viewers that programming will remain unchanged. The network is adopting a startup mentality to pursue experimentation, newsletters, podcasts, and expanded live events. Prominent hosts including Rachel Maddow, Nicolle Wallace, Ari Melber, Jen Psaki and Michael Steele remain in the lineup, and the liberal news-and-commentary focus continues.
Read at Fast Company
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