"A resolution that came before the college's Academic Senate in 2021 criticized the Claim Jumper mascot as an image of the gold rush culturally associated with stealing and clandestine activities and as such not aligned with the college's values."
"Claim Jumper is a reference to the college's origins in the 1960s: Part of the campus is on land that had long been held as a mining claim by a man named Leland Davis. A home was built for him on the campus, and he lived there until his death at age 91 in 1985."
"Chad Redwing, the college's interim president since July, cited sluggish merchandise sales and suggested that a rebrand might increase school spirit."
Columbia College in Sonora, California, is conducting a survey to determine whether to replace its longtime mascot, the Claim Jumper. The college has discussed this change for several years. The Claim Jumper references the college's 1960s origins on land formerly held as a mining claim by Leland Davis. The current logo depicts a snarling bearded man with crossed pickaxes. Advocates for change cite different reasons: a 2021 Academic Senate resolution criticized the mascot as culturally associated with stealing and clandestine activities, misaligned with college values. Interim President Chad Redwing cited sluggish merchandise sales and potential for increased school spirit through rebranding. The survey offers 27 alternatives, all from nature, including animals like bears, mountain lions, eagles, and plants like manzanita and acorns.
Read at www.mercurynews.com
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