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from48 hills
6 hours ago

Turbulence around Gaming Developers Conference rebrand reflects changing industry - 48 hills

In late September, my social media feeds lit up with rumors that the annual Game Developers Conference, held every spring at the Moscone Center, was going to change drastically in its 2026 iteration. One source for this speculation was an official slide deck that promised a rebrand to the "Festival of Gaming," a simplified and more affordable ticket pricing structure, official events spread out across the city, and new talk
Video games
Video games
fromwww.theguardian.com
2 months ago

Even a rebrand may not be able to save America's most storied gaming event

GDC rebrands as GDC: Festival of Gaming amid rising costs, political barriers, industry funding withdrawal, AI threats, and reduced international attendance.
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