Even a rebrand may not be able to save America's most storied gaming event
Briefly

Even a rebrand may not be able to save America's most storied gaming event
"GDC has developed a bit of an image problem in recent years, however, as we have reported before. It's prohibitively expensive for developers: a conference pass is more than $1,500, and travel and accommodation in one of the world's most expensive cities quickly multiplies the total cost to anywhere from $5,000 to $10,000 (even for a hotel room with approximately the dimensions and safety of a phone booth)."
"If nobody is funding games, what's the point of travelling for days and spending thousands to attend some meetings? As Jon Ingold, founder of UK studio Inkle, puts it: GDC as an industry brokerage doesn't make sense when there's no money, no hiring, and the US is a hostile place to be I fear whatever they do instead is too little too late; the executive club don't leave much behind when they move out."
Game Developers Conference began in 1988 as a 27-person gathering in Atari designer Chris Crawford's living room and grew to roughly 30,000 annual attendees, finding a long-term venue at San Francisco's Moscone Center in 2005. The GDC Vault stores historical talks and practical advice. The event now faces high costs—conference passes exceed $1,500 and total attendance expenses often reach $5,000–$10,000—deterring many developers. Since Trump's re-election, international developers have grown reluctant to visit the US. Industry funding withdrawals, AI-related threats, and layoffs have reduced hiring and investment incentives. Organizers announced a rebrand to GDC: Festival of Gaming and promised a week of opportunities.
Read at www.theguardian.com
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