#industry-survey

[ follow ]
#generative-ai #ppc-management-challenges #ai-and-automation-in-advertising #ad-platform-insights
Marketing tech
fromSearch Engine Roundtable
5 days ago

Survey Says: PPC is Harder Than It Was 2 Years Ago

53% of PPC practitioners report campaign management is harder than two years ago, primarily due to reduced platform insights, accuracy issues, and increased competition.
fromDigiday
3 weeks ago

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Digiday's survey found that, overall, a good chunk of marketers saw their revenues rise in 2025. Significantly more than a third of marketer pros (39%) told Digiday in Q4 that their 2025 revenues increased over their 2024 revenues. But, looking more closely at the data, the increase was slight: Just short of a quarter of marketers (23%) said their 2025 revenues were up by 10% or less over 2024. Meanwhile, just 11% of marketers said their revenues increased between 11% and 25% last year.
Marketing
Video games
fromThe Verge
1 month ago

Half of developers think gen AI is bad for the gaming industry

A majority of game developers now view generative AI as having a negative impact on the games industry.
fromPractical Ecommerce
10 months ago

Charts: U.S. Banking Technology Trends

The KPMG annual U.S. banking technology survey reveals that generative AI is now seen as essential by U.S. banking executives for maintaining long-term relevance in their institutions.
Tech industry
[ Load more ]