
"Typically, when a company acquires another, it will absorb the new company's branding or integrate it with its own identity. Grammarly is doing something different: After acquiring email client Superhuman in July, the company is renaming itself "Superhuman." Despite the branding change, Grammarly, the product, will continue to be known as it has. However, the company says it is thinking about rebranding products like Coda, a productivity platform it acquired last year, in the long run."
"The company is also launching an AI assistant called Superhuman Go that's built into Grammarly's existing extension. The assistant can provide writing suggestions, give feedback on emails, and you can even connect it with other apps like Jira, Gmail, Google Drive, and Google Calendar to arm it with more context. The assistant can use these connections to do tasks like logging tickets or fetching your availability when you're scheduling a meeting."
"Users can try Superhuman Go by turning on a toggle in the Grammarly extension, which will let them connect it to different apps. All Grammarly users can try out Superhuman Go right now, though the company is also selling product bundles. Its Pro subscription plan will cost $12 per month (billed annually) and will enable grammar and tone support in multiple languages. The Business plan will cost $33 per month (billed annually) and will give users access to Superhuman Mail."
Grammarly renamed its parent company to Superhuman after acquiring the email client Superhuman, while keeping the Grammarly product name. The company plans potential long-term rebranding for acquisitions like Coda. Grammarly launched an AI assistant called Superhuman Go built into its extension; the assistant offers writing suggestions, email feedback, and connects to apps like Jira, Gmail, Google Drive, and Google Calendar to provide context and perform tasks such as logging tickets or checking availability. Superhuman plans to add connectors to CRMs and internal systems to suggest email changes. All users can enable Superhuman Go. Pricing: Pro $12/month, Business $33/month.
Read at TechCrunch
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