"Shopping at Aldi has been compared by many on the internet to stepping into an alternate universe. The packages lining the shelves look nearly identical to well-known brands, but everything is just a little bit different. In place of Lucky Charms breakfast cereal, you might find a similar red box labeled "Marshmallows and Stars," with the brand's signature leprechaun replaced by a green-clad wizard."
"As it turns out, this change will affect the grand majority of the products you see while shopping at Aldi. There is a reason that Aldi rarely has brand name groceries, with that reason being that over 90% of the products sold by the chain come from the brand's private label, even though they were not previously labeled as such. Despite the lack of an apparent label, many of these products have become fan favorites."
Shopping at Aldi resembles an alternate universe where private-label packages resemble national brands but differ slightly. Many popular items mimic known brands using different names and imagery. The rebrand will add the Aldi logo to most packages to indicate those products are Aldi originals. Over 90% of items sold by the chain are part of the brand's private-label program, even if they lacked explicit labeling before. Favorite sub-brands like Clancy's and Simply Nature will receive endorsement designations under the refresh. The change will affect packaging only, preserving the existing Aldi logo while clarifying product provenance.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]