"The company unveiled the new 12,000-square-foot location on Feb. 12, describing it as "Central America's largest specialty coffee destination" that integrates roasting, retailing and fine dining. The flagship includes a new reservation-only "Coffee Omakase" room, where up to 21 guests per two-hour session are led through educational tastings with Spirit Origin baristas and SCA-certified trainers, according to the company. The experience may include tastings of rare coffee varieties and Cup of Excellence coffees, curated food pairings and learning about coffee farmers and post-harvest processing."
"The facility also includes a new Spirit Origin roastery, a "luxury specialty coffee shop" and a full-service restaurant called From the Roots, which "juxtaposes elevated Honduran gastronomy with specialty coffee-driven recipes and pairings." In an announcement of the new branding and flagship, Spirit Animal Co-Founder and CEO Paul Gromek said, "Spirit Origin represents who we have always been, deeply connected to origin, uncompromising in quality and focused on building a meaningful, transparent coffee experience where coffee itself begins.""
Spirit Animal Coffee rebranded to Spirit Origin and opened a new 12,000-square-foot flagship in Roatán on Feb. 12. The complex integrates roasting, retail and fine dining and includes a reservation-only Coffee Omakase room for up to 21 guests per two-hour session led by Spirit Origin baristas and SCA-certified trainers. The Omakase experience can feature rare coffees, Cup of Excellence lots, curated food pairings and education on farmers and post-harvest processing. The facility houses a roastery, a luxury specialty coffee shop and From the Roots, a full-service restaurant pairing Honduran gastronomy with coffee-driven recipes. The brand emphasizes paying farmers premiums, vertical integration and roasting at origin while promoting international e-commerce primarily in English.
Read at Daily Coffee News by Roast Magazine
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