"Fidium is now the official name of the company formerly known as Consolidated Communications. Prior to the name change, the provider used the Fidium name as a brand for its fiber broadband service for several years. "Fidium is now the new name and face of our company, representing our fiber internet and network services capabilities across consumer, commercial and carrier lines of business," said a Fidium spokesperson in an email to Telecompetitor."
"But any telco choosing to totally rename the company with the new brand should probably wait until it has widely deployed fiber broadband. Otherwise, the company runs the risk of diluting the brand's strength in service areas without fiber. Fidium's new owners apparently considered this before making the name change. (The company has been privately held since late last year when it was acquired by Searchlight Capital Partners and British Columbia Investment Management Corp.)"
Consolidated Communications has officially changed its corporate name to Fidium after using Fidium as a fiber broadband brand for several years. The new name is intended to represent fiber internet and network services across consumer, commercial, and carrier lines of business. The change follows private acquisition by Searchlight Capital Partners and British Columbia Investment Management Corp. Over 75% of the company's broadband customers are now served by fiber, which reduces the risk of brand dilution in non-fiber areas. Other providers have similarly used separate brands to distinguish high-speed offerings from legacy services and legacy video businesses.
Read at Telecompetitor
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